Vaseline
Designed engaging social media creatives and short-form video content for Vaseline, focusing on brand consistency, product appeal, and audience engagement. The visuals were crafted to highlight the product’s unique benefits while maintaining a clean, premium aesthetic aligned with Vaseline’s global brand identity.
Date
January 2024
Role
Art Direction, Web Design, Production
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Vaseline
I designed engaging social media graphics and video content for Vaseline, focusing on creating a clean and premium aesthetic that reflects the brand’s identity. The project involved developing eye-catching visuals optimized for platforms like Instagram and Facebook, as well as motion graphics videos to enhance audience engagement. By carefully following brand guidelines and maintaining consistency in colors, typography, and layout, I was able to deliver campaign-ready assets that not only highlighted the product’s key benefits but also improved brand visibility and online interaction.
The Graphics
Created eye-catching static graphics optimized for Instagram and Facebook.
Developed motion graphics videos to increase audience retention.
Ensured color palette, typography, and layout matched brand guidelines.
Delivered campaign-ready assets within a tight deadline.
The Solution
CRAFTING WEBSITES WHERE THE ELEGANCE
OF DESIGN INTERSECTS WITH THE SCIENCE OF SELLING PRODUCTS.
“Bringing the glow of Vaseline to life through engaging motion graphics and creative visuals. Designed to highlight the product’s essence while connecting with the audience on social media.”